Beyond The Basics
Get ready to go from simple, to sophisticated with host Cameron Johnson while she interviews other designers, business owners, and lifestyle enthusiasts who will authentically share their wisdom & advice on how to reach your ultimate potential. In each episode, you can expect to learn tips & tricks from professionals who will go above & Beyond The Basics of their industry & share how they have been positively impacted by the effects of a quality & elevated lifestyle.
Beyond The Basics
S3 E4 - Business Partnerships & Their Influence In A Marketing Industry with Jenna Kyme & Rachel Pienias
Today we have Roots Marketing agency founders, Jenna Kyme and Rachel Pienias, giving us some fresh takes on their entrepreneurial experiences and sharing how what once felt to them as something too good to be true, has turned into a successful NY based agency. From dancing & cheering together in college, to now building a report with over 40 businesses in the brand development and marketing spaces, these women are setting a standard for the next generation of brands looking to disrupt the digital marketing space.
Topics from today's episode:
1. Challenges being young entrepreneurs and people or clients not taking you seriously or paying you for your services.
2. Common misconceptions about their job or industry and the realities of those misconceptions.
3. Being selective with the clients they take on without niching and what requirements those clients need to have in order to be a Roots account.
4. Scaling a business and bringing employees onto your team.
5. The importance of mentorship and it's role in business growth.
6. Relationships working with a best friend and the conversations that were had prior to getting started.
7. The deciding factors to taking a leap to start the agency and what they believe others in a similar boat can learn from what they had to go through when starting the business.
8. The platforms they have found to be the most interesting to work with and the coolest tricks they’ve learned when using them.
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To apply or refer someone to be a future guest on the podcast, visit my website https://www.studioderive.com/contact.
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