Beyond The Basics
Get ready to go from simple, to sophisticated with host Cameron Johnson while she interviews other designers, business owners, and lifestyle enthusiasts who will authentically share their wisdom & advice on how to reach your ultimate potential. In each episode, you can expect to learn tips & tricks from professionals who will go above & Beyond The Basics of their industry & share how they have been positively impacted by the effects of a quality & elevated lifestyle.
Beyond The Basics
S2 E6 - Creating & Pitching A Company That Aligns With Your Core Values with Sofiya Stasiv
Are you ready to unpack some tough realities when starting a business, pitching to companies, leading retreats.....OH and the affects our health care system has on our lifestyles? Well in today's episode, Sofiya Stasiv is peeling back her own layers and sharing her story when starting her business to help better other people's life.
From the background and perspective of a nurse, Sofiya quickly saw the reality behind Western Medicine and how it did not match up with her core values. What she did find, was a new opportunity to holistically guide other risk takers by providing them with adventures and teaching them how to cultivate a liberating lifestyle.
We cover the following topics:
-Biggest realizations and struggles with Western Medicine after switching to a more holistic position.
-Health insurance and the role it plays on our society.
-Breaking societal "convenient" habits.
-How her core values shaped her business and ultimately brought success.
-Pitching to companies that align strongly with your core values.
-Leading a retreat and taking a leap of faith with something you've never done before.
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